Sprint discontinues Common Cents Mobile prepaid brand

Sprint Nextel said it will fold its Common Cents Mobile prepaid brand into its Virgin Mobile payLo offering in May, a move that brings to an end a brand Sprint launched less than a year ago. Research firm Current Analysis first noted the action.

Sprint alerted its Common Cents Mobile customers about the change, noting that "our service will remain the same as it is right now so long as your Common Cents account remains active and you remain on this plan." The carrier said Common Cents customers will still get 7-cent-per-minute calling, and can purchase Virgin Mobile top-up cards to replenish their minutes. The carrier promised to provide additional information on the transition "in a few weeks."

"Common Cents as you may recall was a brand limited to Wal-Mart and was never rolled out nationally," wrote Sprint spokeswoman Janye Wallace in an email to FierceWireless. "As payLo is targeted at the same 'basic talker,' we've opted to make this transition. Current Common Cents customers need not make any change, but will now have access to more options for plans and handsets under payLo as well. Common Cents is due to move out of Wal-Mart in mid-May; those pegs will be taken over by Virgin Mobile's Beyond Talk plans which have already seen solid success in Wal-Mart."

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