Apple rejected AI partnership with Meta due to privacy concerns

Days after The Wall Street Journal reported that Apple and Meta were in talks to integrate the latter's AI models, Bloomberg's Mark Gurman said that the iPhone maker was not planning any such move.

Apple briefly held talks with Meta about the possibility of a partnership back in March, according to Bloomberg. This was the time when Apple was talking to multiple companies to explore the integration of their models with their devices.

However, the company shelved the idea of putting Meta's AI models on iPhones over privacy concerns, Bloomberg said. The report also noted that partnering with the social networking company won't do a lot of good to Apple's image, given that the Cupertino-based company has continuously criticized Meta's privacy practices.

Earlier this month, Apple released its own suite of AI features under the Apple Intelligence brand. Plus, it announced a partnership with OpenAI to let iPhone users invoke ChatGPT for certain queries.

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