Virgin Media begins 100Mb upgrades

Virgin Media today said it will begin increasing the maximum downstream broadband speed available via its network to 100Mbit/s, and maximum upload speed to 10Mbit/s.

The gradual programme will take more than 18 months to cover the country, it said, and is due for completion in mid-2012. The first areas scheduled for upgrade, in December, are in London, the South-East and Yorkshire.

It follows small-scale trials, which Virgin Media said "found internet usage increased exponentially", compared to the current 50Mbit/s top package.

"We have already seen a massive uptake in the number of customers watching video rich services and bandwidth hungry high definition programmes and clips," said CEO Neil Berkett.

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