Netflix to launch ads on a cheaper plan starting next month

The rising price of a Netflix subscription over the past few years has led to complaints and even lawsuits from customers - and a loss in growth for the popular streaming service. Back in April, the company announced a remedy: an ad-supported subscription tier, similar to those offered by competitors like Hulu, HBO Max and Paramount+.

Netflix ads are coming next month, in a progressive rollout of a new ad-supported membership tier called Basic with Ads in the US and 11 other countries, Netflix said Thursday.

In the US, the new tier will launch Nov. 3 and will be $7 a month, $3 less than the cheapest ad-free Netflix option and $1 less than the ad-supported tier that rival Disney Plus will launch Dec. 8.

Netflix's "Standard" plan, the 1080p one you probably have, costs $15.49 per month; it allows for simultaneously streaming and/or downloading on two devices. Its "Premium" tier is $19.99; for that price one can watch programming in 4K resolution as well as download to four devices instead of two. A Basic subscriber can stream and download to a single device.

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