Netflix is raising prices again2025-01-22 15:48 by DanielaTags: Netflix
Netflix is starting off the new year with another subscription price hike. In a Tuesday letter to shareholders, the company said the price hikes - which affect most plans in the U.S., Canada, Portugal and Argentina - allow the company to reinvest "to further improve Netflix." The latest price change, Netflix's first in the U.S. since October 2023, comes after the company reported adding a record 19 million new subscribers in the most recent quarter for a total of 302 million members. Revenue was up 16% year-over-year. The Standard plan with ads is inching up from $7 to $8 a month, while the ad-free version of Standard will rise from $15 to $18 a month. The monthly rates for Premium, which offers 4K Ultra HD and HDR, will increase from $23 to $25. Adding an extra member from outside your household to a streaming plan is also getting more expensive, changing from $8 a month to $9 a month. "We listen for signals like engagement, retention, acquisition," and other secondary signals, co-CEO Greg Peters said in a Tuesday earnings call. "All to tell us when we've achieved that increase in value. And when we've done, then we asked them to pay a bit more to keep that virtuous cycle going." Read more -here-
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