Netflix & DreamWorks Sign Streaming Deal

Netflix on Monday announced a deal with DreamWorks Animation that will bring the studio's feature films exclusively to Netflix's streaming platform.

"Netflix has emerged as an innovative brand with an impressive track record for attracting high-quality content providers to its service and we look forward to making DreamWorks Animation titles available to over 24 million Netflix members in the U.S.," Jeffrey Katzenberg, CEO of DreamWorks Animation, said in a statement. "This arrangement allows us to get more value for our content while giving us a greater degree of flexibility in how we distribute it across multiple platforms in today's evolving digital world."

Under the agreement, Netflix will start offering exclusive access to DreamWorks movies in 2013, offering titles including Shrek, Antz and Kung Fu Panda. The first movies to be released, says the New York Times, will be a prehistoric comedy called The Croods; Turbo, about a garden snail; and an adaptation of Rocky and Bullwinkle characters called Peabody & Sherman.

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