Netflix and YouTube account for 50% of all North American fixed network data

Netflix and YouTube account for more than half of downstream internet in North America, according to Sandvine's "Global Internet Phenomena Report 2H2013", released Monday. BitTorrent still dominates upstream traffic with 36.35%, but downstream traffic represents a greater percentage of internet traffic because it is sent to the average home or office user, while upstream traffic is sent from a computer or network away from the user.

File sharing now accounts for less than 10 percent of total daily traffic in North America, down from the more than 60 percent it netted in Sandvine's first Global Internet Phenomena Report released more than 10 years ago.

"For the first time ever, peer-to-peer filesharing has fallen below 10% of total traffic in North America, which is a stark difference from the 60% share it consumed 11 years ago," said Dave Caputo, CEO, Sandvine. "Since 2009 on-demand entertainment has consumed more bandwidth than "experience later" applications like peer-to-peer filesharing and we had projected it would inevitably dip below 10% of total traffic by 2015. It's happened much faster. This phenomena, combined with the related rise in video applications like Netflix and YouTube, underscores a big reason why Sandvine's business has grown beyond traffic management to new service creation."

Sandvine's Global Internet Phenomena Report is published twice a year. The company gathered its information on Internet traffic based on data from a selection of the company's 250-plus service provider customers. The customers ranged from North America and Europe to the Middle East and Africa, the Caribbean and Latin America and the Asia-Pacific. The data was compiled in September from that subset of service provider customers worldwide.

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