Microsoft Starts Ad Campaign Attacking Gmail Privacy

Microsoft Corp. will run a U.S. advertising campaign urging consumers to drop Google Inc.'s Gmail in favor of its own online e-mail services, stepping up their rivalry for Internet users. With this campaign Microsoft aims to encourage people to dump Gmail for Outlook.com over privacy concerns.

Television, print and online spots starting today will feature the word "Scroogled!" in the colors of Google's logo, criticizing the operator of the world’s most popular search engine of scanning the text of e-mail messages in order to tailor ads to users.

The ad campaign includes messages such as "Think Google respects your privacy? Think again," and "Google goes through every word of every Gmail that's sent or received to sell ads." Microsoft says its online services don't scan e-mails for targeted ads.

"Advertising keeps Google and many of the websites and services Google offers free of charge. We work hard to make sure that ads are safe, unobtrusive and relevant. No humans read your email or Google account information in order to show you advertisements or related information," Google said in a statement.

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