Google pulls trigger on 'Instant' search engine2010-09-09 09:16 by DanielaTags: Google Instant
Google has unveiled what it calls Google Instant, a "streaming" version of its search engine that rejigs results pages in "real-time" as you type individual characters into its search box. "Today's announcement does represent what we believe is a fundamental shift in search," Google vice president of search products and user experience Marissa Mayer said Wednesday morning during a press event at the Museum of Modern Art in San Francisco, California. She called Google Instant "search at the speed of thought." According to Google, the setup will save users 2 to 5 seconds per search. And for every second that goes by, Google says, it will save 11 hours of search time across the company's entire user base. In essence, the company has taken its familiar "Suggest" tool one step further. Rather than merely suggesting searches as you type, it suggests entire pages of results. The change is meant to improve the speed of the search engine, to get users to what they're looking for faster. As today's event began, Google public relations man Gabriel Stricker set the stage by pointing to yesterday's speech in Berlin from Google chief executive Eric Schmidt. "Never underestimate the importance of fast," he said. Read more -here-
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