Brave is taking on Google with its own 'private' search engine

Brave on Wednesday announced plans to launch a new search engine that will keep user information private and away from the prying eyes of big tech. The new search engine will use technology developed by Tailcat, which Brave just acquired.

The company says it's putting users first and it won't track or profile them. Along with an ad-supported model, there will be a paid, ad-free option. Brave is working on bringing its own ad network to Search. Fellow privacy-centric search engine DuckDuckGo uses ads powered by Microsoft, albeit in a way that protects users' data.

Brave is committing to transparency with Search. It says it won't "use secret methods or algorithms" to deliver biased results. It plans to look into several open ranking models curated by the community to ensure a diversity of results and to prevent censorship.

"The Tailcat search engine is built on top of a completely independent index, capable of delivering the quality people expect, but without compromising their privacy," Brave said in a blog post. "Tailcat does not collect IP addresses or use personally identifiable information to improve search results."

Brave, which is based on Chromium and is pretty much mutually compatible with Chrome, was officially launched in 2019 after more than three years in development. Brave says it now has 25 million users.

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