Brave and DuckDuckGo are cracking down on Google’s AMP

Brave announced a new feature for its browser on Tuesday: De-AMP, which automatically jumps past any page rendered with Google's Accelerated Mobile Pages framework and instead takes users straight to the original website.

Brave is framing the new addition as a privacy and security feature and says in its blog post that "AMP is harmful to users and the web at large" and that it "furthers the monopolization of the web." Brave also warns that the next iteration of AMP will be even more harmful for users.

"Where possible, De-AMP will rewrite links and URLs to prevent users from visiting AMP pages altogether," Brave said in a blog post. "And in cases where that is not possible, Brave will watch as pages are being fetched and redirect users away from AMP pages before the page is even rendered, preventing AMP / Google code from being loaded and executed."

Privacy-oriented search engine DuckDuckGo also says it will "protect" against tracking by web pages with Google's Accelerated Mobile Pages framework (or AMP) enabled. The technology allows Google to track users, DuckDuckGo notes, and forces publishers to use AMP by prioritizing those links in its search results.

"When you load or share a Google AMP page anywhere from DuckDuckGo apps (iOS/Android/Mac) or extensions (Firefox/Chrome), the original publisher's webpage will be used in place of the Google AMP version," the company said on Twitter.

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