Apple bans competing ads from the iPhone2010-06-09 09:51 by DanielaTags: Apple, iPhone
Apple has tweaked its developer terms and conditions to explicitly lock out in-application advertising services that might compete with its own iAd service. The new terms, picked up by All Things Digital, spell out the rules. Applications may not collect statistical information for advertising, or any other reason, without Apple's written permission - and you can be clear that Google, Microsoft and/or Opera need not apply. Even if the user's consent is obtained Apple won't allow the collection of any demographic information for feeding to analytical services such as Flurry, or any purpose that isn't "directly relevant to the use of the Application". When it comes to advertising, some information can be gathered with the user's permission, but only if the company doing the gathering is "an independent advertising service provider whose primary business is serving mobile ads" - our emphasis. Just in case there's any doubt the clause continues: "An advertising service provider owned by or affiliated with a developer or distributor of mobile devices, mobile operating systems or development environments other than Apple would not qualify as independent", leaving just about everyone else out in the cold. Read more -here-
Post your review/comments
rate:
avg:
|