$19.95 must be a magic number

RoundEye · Post by **RoundEye** » Sat Mar 19, 2011 12:59 am

Everything on TV is $19.95 or multiple payments of. What’s up with that?

Easto · Post by **Easto** » Sat Mar 19, 2011 9:57 am

Personally, I think if you buy ANYTHING you see advertised on TV for that price you get what you deserve.

Prey521 · Post by **Prey521** » Sat Mar 19, 2011 9:58 am

It's a psychological price point. $19.95 SOUNDS like it's a lot cheaper than $20 and people are more apt to buy it, even though it's on a 5 cent difference.

blebs · Post by **blebs** » Sat Mar 19, 2011 12:46 pm

Personally, I think it's all the governments doing. Sort of covert money collections.

RoundEye · Post by **RoundEye** » Sat Mar 19, 2011 2:53 pm

I tend to agree with JBrazen. They’re just tickling the brain a bit.

horsemen_ · Post by **horsemen_** » Sat Mar 19, 2011 7:12 pm

same reason gas is ._ _9 of a cent they think 3.489 more people will buy than if they just said 3.49

Leatherneck · Post by **Leatherneck** » Sat Mar 19, 2011 10:50 pm

But wait! there's more...