YouTube launches paid subscription service

The YouTube video site will begin selling subscriptions to film and TV services over the internet, creating paid channels with more professional content to compete with Netflix.

"Today, there are more than 1 million channels generating revenue on YouTube, and one of the most frequent requests we hear from these creators behind them is for more flexibility in monetizing and distributing content," YouTube said in a blog.

Subscription fees start at 99 cents per month, and viewers can test out a channel for free as part of a 14-day trial. Once they sign up, subscribers can watch the paid channels on phones, tablets, PCs and connected televisions.

With the announcement of its new service, Google is throwing its hat into a crowded market of video providers all trying to answer consumers' demands to give them want to see, when they want to see it. Americans are increasingly watching video through their laptops, smartphones and tablets — particularly the approximately 5 million "zero TV" households without cable television that the Nielsen research firm identified in March.

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