YouTube is testing an ad-blocker crackdown2023-06-30 18:11 by DanielaTags: YouTube, ad-blocker
YouTube is currently running what it describes as a "small experiment globally," warning users to toggle off their ad blockers and avoid being limited to only three video views. As first spotted by a Reddit user on Wednesday, YouTube now displays a pop-up that notifies ad blocker users targeted by this test that "video player will be blocked after 3 videos." Users will either have to turn off their ad blocker extension, allow YouTube specifically to bypass the ad blocker, or subscribe to YouTube Premium to watch YouTube ad-free. According to reporting from BleepingComputer, YouTube says the warning is part of a global experiment to urge users with ad blockers to disable them or subscribe to YouTube Premium. When asked if the company plans to block users from accessing the platform if they're using ad blockers, YouTube said that playback might be temporarily disabled in "extreme cases." "In extreme cases, where viewers continue their use of ad blockers, playback will be temporarily disabled. We take disabling playback very seriously, and will only disable playback if viewers ignore repeated requests to allow ads on YouTube," the company said. YouTube didn't share how many and what regions are involved in this experiment and are seeing these warnings. This follows another "small experiment" in May, when YouTube tested directly blocking ad blocker users from accessing the platform. Read more -here-
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