YouTube hikes prices for Premium, Music subscription plans in U.S.

YouTube has raised the price for YouTube Premium, its subscription service for ad-free viewing, and YouTube Music Premium for new and current subscribers in the U.S.

The new price of an individual YouTube Premium plan is $13.99 per month (up from $11.99 previously) while YouTube Premium Music subscribers will pay $10.99 per month (up from $9.99). Members who subscribed five or more years ago, including those who signed up originally via Google Play, will get three additional months at their current price.

"We're updating the price for YouTube Premium and YouTube Music Premium subscribers in the US to continue delivering great service and features," YouTube spokesperson Jessica Gibby said in a statement. "We believe this new price reflects the value of YouTube Premium which allows subscribers to enjoy ad-free YouTube with background and offline play and uninterrupted access to over 100M songs with the YouTube Music app."

On top of eliminating ads, YouTube Premium offers features like offline viewing and background playback (without it, your video will stop playing when the app is minimized or your phone screen is off). It also allows higher-quality 1080p streaming on some platforms.

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