Yahoo adds new Net TV, processor partners

Yahoo announced several new partners involved in its Connected TV effort to bring Internet services to the coming generation of network-connected TVs along with new programming tools to help programmers build services that use the technology.

Three TV manufacturers and two TV processor companies are now partners, Yahoo said at the Consumer Electronics Show in Las Vegas. The processor companies are notable given that the Connected TV effort began in close cooperation with Intel.

Yahoo hopes to bring its Internet clout to the consumer electronics world with software called the Yahoo Widget Engine, a foundation on which programs called widgets run. Widgets can provide access to TV show information, sports scores, weather forecasts, stock prices, online photos, and more, but don't require a keyboard to operate. And unsurprisingly for an online advertising company, the technology also accommodates ads.

One processor partner is MIPS Technologies, which plans to develop a version of the Widget Engine for digital devices using its chips and reference design to help hardware makers get started building TVs and set-top boxes. "Leveraging this reference implementation, MIPS licensees will be able to quickly develop devices incorporating Yahoo TV Widgets," Yahoo said.

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