Wal-Mart introduces wireless plan under own brand

Wal-Mart Stores Inc. said Monday that it is introducing the first cell phone plan that uses the chain's own branding, further demonstrating its clout in getting special deals from wireless carriers.

The Wal-Mart Family Mobile service will run on T-Mobile USA's network. Unlimited calling and texting will cost $45 per month for the first line and $25 for each additional line for the family. The service will be offered starting next week in most of its stores across the nation.

Since last year, Wal-Mart has been the exclusive seller of the Straight Talk service, which runs on the Verizon Wireless network. Wal-Mart is also trying out another service from Sprint Nextel Corp. called Common Cents.

Those are both "prepaid" plans, under which customers pay in advance and don't need to sign contracts.

Wal-Mart Family Mobile will be "postpaid" like conventional contract-based plans, so the family bill is paid at the end of the month. But in other ways it works much like prepaid service, and it won't come with a contract requirement or early termination fees. Buyers also won't need to go through credit checks.

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