Verizon told to stop claiming cable broadband is slow

After a recent complaint from Comcast, an industry advertising group has advised Verizon to modify its marketing claims that cable broadband services are significantly slower than FiOS Internet.

The National Advertising Division recommended that Verizon alter certain TV ads claiming that FiOS is faster than cable Internet service because cable is a shared connection. The group also recommended that the telco's "consistently fast" claims for DSL be discontinued or modified to reflect that the speeds are simply "fast."

Meanwhile, Verizon's claim that FiOS "is not shared with the neighborhood" should be discontinued, NAD said, because consumers "may reasonably interpret ‘neighborhood’ to include 32 homes," which is the maximum number of subscribers on a FiOS node.

In a response, Verizon, said the company "will take National Advertising Division's recommendations into consideration in future advertising."

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