Verizon is first major ISP to roll out broadband 'Nutrition Labels'

Starting April 10, major broadband internet providers in the United States will be required to display information akin to nutrition labels on food products, a move aimed at aiding consumers in selecting services more effectively, according to new regulations from the Federal Communications Commission (FCC).

Verizon Communications has announced its compliance with the new rules, stating it will initiate the provision of these labels on Wednesday, Reuters news report said. The FCC initially proposed mandating these labels back in 2022, with smaller providers expected to follow suit beginning in October.

The labels were first unveiled as a voluntary program in 2016. Congress ordered the FCC to mandate them under the 2021 infrastructure law.

"Consumers will finally get information they can use to comparison shop, avoid junk fees, and make informed choices about which high-speed internet service is the best fit for their needs and budget," FCC Chair Jessica Rosenworcel said.

Labels must be fully displayed on main purchasing pages and "cannot be buried in multiple clicks or reduced to a link or icon that a consumer might miss," Rosenworcel added.

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