Verizon in $63 Billion Faceoff With AT&T Over Family Plans

Two of the US largest wireless carriers, AT&T and Verizon are considering to roll out shared-data pricing plans this year. Fran Shammo, Verizon's chief financial officer, has reportedly confirmed the news at an investor conference.

Verizon will soon force subscribers to ditch their $30 per month unlimited data plans when they upgrade to 4G LTE phones. Instead, customers will be offered shared data plans, which will allow them to activate as many devices as they want under a single bucket of data.

AT&T has also expressed interest in switching to family data plans. It's unclear whether AT&T will start booting customers off their unlimited plans, which are now throttled at 3 GB per month, though I can't imagine the carrier holding out for long after Verizon makes its move.

"With billions of dollars at stake, Verizon and AT&T are hesitant to test the waters first," said Chetan Sharma, an independent wireless analyst."They are watching each other. Once one U.S. carrier introduces a shared data plan, the rest of the industry, including Sprint Nextel Corp. and T-Mobile USA, won't be far behind," he added.

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