U.S. regulators push for online "do not track" system

The Federal Trade Commission on Monday outlined a framework for how companies should address consumer privacy, pledging that consumers will have "an easy to use and effective" "Do Not Track" option by the end of the year.

"We are confident that consumers will have an easy to use and effective Do Not Track option by the end of the year because companies are moving forward expeditiously to make it happen and because lawmakers will want to enact legislation if they don't," said FTC Chairman Jon Leibowitz.

The move is in response to growing consumer concern about how Internet giants such as Google, Facebook and Twitter collect and trade in vast amounts of detailed information about their users' online activities and real-life identities. But the enforcement agency said that if the companies aren't able to get the technology launched by the end of the year, lawmakers should force those companies to offer consumers a similar option to stop tracking.

"Although some companies have excellent privacy and data securities practices, industry as a whole must do better," the FTC said.

Read the full Reuters story -here-

• Google releases emergency fix for new Chrome zero-day flaw
• Disney+, Hulu and Max team up for streaming bundle package
• OpenAI is reportedly working on a search feature for ChatGPT
• TikTok, ByteDance sue to block US law seeking sale or ban of app
• OpenAI partners with Stack Overflow to make models better at coding
• Dropbox breach exposes customer credentials, authentication data