T-Mobile, Verizon, AT&T give up on their RCS partnership2021-04-14 18:30 by DanielaTags: T-Mobile, Verizon, AT&T, RCS
AT&T, T-Mobile and Verizon have ended the Cross Carrier Messaging Initiative (CCMI), the joint venture they formed in 2019 to push RCS texting, according to Light Reading. Verizon told the publication that "[t]he owners of the Cross Carrier Messaging Initiative decided to end the joint venture effort." The spokesperson added that while that's the case, the owners "remain committed to enhancing the messaging experience for customers including growing the availability of RCS." As it stands, RCS messaging support in the U.S. is still something of a mess, with carriers largely supporting their own versions of the system that don't talk to each other. T-Mobile has actively supported Google's RCS standard, particularly with its most recent announcement to push the messaging service to all its devices with the Google Messages app. However, the death of CCMI doesn't necessarily bode well for other carriers' plans to support Google's standard, or it could signal the eventual shift to the same RCS standard. RCS is an opportunity for carriers to earn SMS-like revenue with a messaging system that can better compete with services like Facebook-owned WhatsApp and Facebook Messenger. The CCMI was meant to create a business-to-consumer rich messaging system, allow consumers to buy services from apps, and enable RCS messaging across carriers in the US and abroad. Read more -here-
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