Super Wi-Fi likely to see success first in Asia

Asia may be the first region to adopt Super Wi-Fi, or TV White Spaces (TVWS), due to the region's robust adoption of rich media and smartphone penetration rates. Super Wi-Fi refers to unused radio spectrum in TV broadcast bands, typically at 700MHz, which can be used as an alternative wireless platform to deliver commercial services.

"Super Wi-Fi isn't really Wi-Fi and doesn't, yet, use Wi-Fi protocols but most assume that it will at some point. Also, this is a technology that is used to 'tap into' the available frequencies in the TV band in which there is a lot of extra spectrum but it requires an intelligent network to use it," pointed out Gerry Purdy, principal analyst at Mobiletrax.

One great advantage of Super Wi-Fi is that it does not face issues such as quality degradation faced by 3G during network congestion or the distance limitations that hamper Wi-Fi. It can also help reduce network costs significantly.

Asia will likely see the largest rollout over time due to its propensity to adopt rich media and consumers preferring to use smartphones and tablets instead of a TV. Singapore regulators have been supporting the push for Super Wi-Fi, and Japan has also seen limited commercial Super Wi-Fi deployment. Other parts of Asia such as the Philippines and South Korea are also seeing some activities.

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