Spotify launches personalized AI playlists that you can build using prompts

After experimenting with AI playlist generation in its DJ feature last year, Spotify is now launching a beta tool that allows users to create a curated tracklist based on text descriptions. Its new AI Playlist beta is initially rolling out to Spotify Premium subscribers on mobile devices in the United Kingdom and Australia.

Examples of AI Playlists prompts that Spotify listed include: "An indie folk playlist to give my brain a big warm hug"; "Relaxing music to tide me over during allergy season"; "A playlist that makes me feel like the main character"; "Sad music for painting dying flowers"; "I'm getting ready with the girls. Make us a fiery playlist for heating up the dance floor"; and "racks for horse riding into the sunset."

Spotify said AI Playlist won't produce results for non-music-related prompts, such as current events or specific brands. In addition, the company said it has implemented measures to block "prompts that are offensive."

After the playlist is generated, users can then use the AI to revise and refine the end result by issuing commands like "less upbeat" or "more pop," for example. Users can also swipe left on any songs to remove them from the playlist.

In terms of the technology, Spotify says it's using large language models (LLMs) to understand the user's intent. Then, Spotify uses its personalization technology - the information it has about the listener's history and preferences - to fulfill the prompt and create a personalized AI-generated playlist for the user.The company uses a range of third-party tools for its AI and machine learning experiences.

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