Social Schmidt eyes up Facebook integration

Eric Schmidt took a passive-aggressive stance towards Facebook yesterday as he outlined the search'n'ads giant's plans for social networking.

Speaking at the Zeitgeist conference in Arizona, Schmidt said Google's product lineup would get more social networking add-ons by the end of this year.

According to sources quoted by the Wall Street Journal, these will come under the Google Me banner.

However, according to the Guardian, Google's strategy was more about "layers" of social networking features and access to other platforms, rather than an all-out walled-off Facebook rival.

This apparently humbler approach might be appropriate given Google's previous false starts in social networking-esque products, such as the short-lived Wave and its Buzz service.

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