Roku plans to launch its own TV line

Roku today is expanding its product line to include a range of smart TVs that are the first ever to be both designed and built by Roku itself. This is the first time Roku is making its own sets, but the company has existing TV sets made in partnership with other manufacturers, as well as its traditional hardware of Roku streaming sticks and boxes.

The Roku Select and Roku Plus Series TVs will be Roku-branded HD and 4K TVs available across 11 models, ranging from 24" to 75" in size, and made to work well with Roku's growing line of audio products, like its Roku TV Wireless Soundbar, as well as other Roku accessories, like its Voice Remote.

Lower-end Roku Select models will ship with the standard Roku Voice Remote, and the Plus series will include the Voice Remote Pro that's capable of hands-free voice commands and has a rechargeable battery. Roku's TVs will begin shipping this spring. The announcement comes only a few months after Roku entered the smart home category by selling relabeled Wyze products under its own brand.

The company launched the Roku TV program in 2014. Since the first Roku TV model, the company has introduced 11 reference designs including those with 2K, 4K and 8K resolution. Roku-powered TV sets are now available in nine countries: the U.S., Canada, U.K., Mexico, Germany, Australia, Chile, Peru and Brazil.

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