Obama Signs Bill Finally Allowing Netflix-to-Facebook Sharing

President Obama signed a bill on Thursday to allow users of Facebook and other social media sites to opt in to automatically share which videos they have watched on sites like Netflix. Non-American users of Netflix have long had the ability to link their accounts with Facebook, sharing information about their viewing. In the US, though, it's been illegal until now.

Congress passed the Video Privacy Protection Act in 1988 after the Washington City Paper published a list of videotape rentals by Supreme Court nominee Robert Bork during his contentious nomination process. Although Bork's rental history was mostly innocuous, members of Congress were outraged at the breach of privacy. This law has made it legally complicated for services like Hulu and Netflix to integrate social features that we're used to from other services.

Obama's approval means that Netflix can now integrate its subscriber’s accounts with Facebook’s Open Graph and Timeline, providing customers agree. Netflix and its competitiros will need to give users a clear way of stopping the sharting, which will in any case lapse automatically after two years unless renewed.

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