MySpace hemorrhages users after entertainment relaunch

MySpace lost an extraordinary ten million users in the space of just a month, according to figures from ComScore.

The social networking site, bought by by News Corporation in 2008, saw its popularity plummet from 73 million unique users in January this year to just 63 million a month later, says ComScore. A year ago, when it embarked on an ambitious relaunch plan, it had 95 million.

In comparison, Twitter has around 200 million users, and Facebook half a billion.

The changes to the site have been focused on gaining and retaining its core user-based - the under-35s. They have centered around music and entertainment, including a feature that shows trending topics in real time and another that recommends content based on a user's preferences.

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