Internet Television Poised to Reach 60 Percent of Households by 20142011-11-22 09:55 by DanielaTags: Internet, TV, press release
An anticipated surge in the household penetration of next-generation Internet-connected devices indicates solid consumer interest in new content to experience on these devices, according to a new study ("connected devices and services:Reinventing Content") presented today by global consulting firm Bain & Company at the Forum d'Avignon. The study finds however that while consumers are inclined to increase their adoption of online content for video consumption, video games, live entertainment and cultural activities, media companies and cultural institutions face stiff competition for incremental consumer spending unless new business models and "ambitious content" are created. Bain's survey of 3,000 consumers in France, the United Kingdom, the United States, China and India suggests that a high degree of consumer enthusiasm may have limited incremental profit potential for businesses unless new innovative ways for experiencing content are developed. Read more -here-
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