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Intel to exit motherboard business

2013-01-23 09:29 by
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Intel today announced that it will abandon its long-standing retail desktop motherboard business after the imminent rollout of 4th generation Intel Core processors (aka Haswell). The company will continue to supply chipsets for use by third party motherboard manufacturers—the likes of ASUS, ASRock and Gigabyte—but after 2013 it won't make more motherboards itself.

Intel is exiting the motherboard manufacturing business because it doesn't need to build its own desktop products anymore. There's no competitor offering cut-rate prices and better features. The market has shrunk to two companies: Intel and AMD. There hasn’t been a cross-compatible motherboard for the two since Socket 7. Other motherboard manufacturers have stepped up to fill the gaps in product families and now offer a full range of options across multiple price categories.

Intel says it will shift resources from desktop motherboards to boards for emerging form factors, such as the company's recently released NUC (Next Unit of Computing), a tiny, 4-by-4-inch, self-contained PC. The company will also focus on improving Ultrabook and all-in-one systems designs. Manufacturers will be able to license entire designs, or just parts of Intel designs to integrate into their own products. This type of integration can already be be found in Gigabyte's recently launched Thin ITX motherboard for white-box and DIY all-in-one PCs.

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