Google One hits 100 million subscribers

Google CEO Sundar Pichai announced Friday that his company has logged 100 million subscriptions to Google One, its all-in-one subscription service that opens up additional storage for free services like Gmail, Drive, and Photos, as well as access to more features.

Hitting the milestone highlights the company's efforts to move people away from its free plans, such as discontinuing unlimited Google Drive storage for photos. Google's YouTube Premium service took nine years to get there, but it, too, recently hit 100 million subscribers, thanks to ad removal and extra features like music or high-quality streaming (and at the same time as YouTube made changes to crackdown on ad blockers).

Since its launch in May 2018, the cloud storage subscription service has been hooking users up with extra storage for Google services like Photos, Google Drive, and Gmail. Plus, it throws in a few extras, like a VPN and dark web monitoring.

The cheapest Google One tier in the US costs $2 per month. It entitles subscribers to an additional 100GB of space, priority access to Google support, family sharing, premium Google Photos editing features, dark web monitoring, and more. The $3 tier bumps the storage to 200GB. Additional tiers offer 2TB or higher storage and free VPN access, with prices starting from $10 per month.

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