Google buys ITA for $700M to boost travel search

Google has reached an agreement to buy ITA Software, a maker of air-travel flight-information software whose customers include major airlines and online travel agencies.

Google will pay US$700 million in cash for the Cambridge, Massachusetts-based software vendor, the companies announced on Thursday.

Google plans to use ITA's software to improve the ways in which people can find flight information online using Google search services, Google said in a statement.

Travel information searches make up a significant portion of Google queries, so the company wants to enhance its technology in this area, which is ripe for innovation, Google and ITA executives said during a press conference.

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