Geez, Google Wants to Take Over DNS, Too

Google now wants to be your browser’s phone book, launching a DNS service Thursday in hopes that users will let the ad and search giant take over yet another part of their net experience.

Browsers ask Domain Name System (DNS) servers to translate URLs like http://wired.com into the web addresses where the servers are (e.g., http://69.22.138.130). That lets browsers retrieve pages and e-mail clients address e-mails to the right place. Most people simply use the DNS server provided by their ISP, and don’t even know the service exists.

But in recent years, DNS has become competitive with OpenDNS and Neustar offering free and premium services.

OpenDNS in particular has thrived by making their lookups faster, smarter and safer than those from most ISPs, which have little interest in investing in DNS.

But now Google says it’s going to offer its own DNS, which it says will be faster and more secure (See Webmonkey’s Google DNS post to learn the how-to and the whys). While the project isn’t open source, Google says it plans to share what it learns in order to speed up the web around the world. It also says it plans to limit the data it keeps and not show any ads.

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