AT&T May Begin Selling Anonymous Customer Web, App and Location Data

AT&T said it "may" begin selling anonymous information about its customers' wireless and Wi-Fi locations, U-verse usage, website browsing, mobile application usage and "other information" to other businesses. At the same time the carrier claims it will protect its customers' privacy by providing the data in aggregate so it cannot be used to identify an individual. The carrier will also give its customers an option whether to participate in the program or not.

"We know our customers care about privacy just as we do. So, we also worked to provide greater transparency and customer controls over how your data is used. We don't sell your personal information, and we won't use it (other than to provide and improve your services as discussed above) unless you tell us you want us to do that."

"When we provide individual anonymous information to businesses, we require that they only use it to provide aggregate reports, and for no other purpose," writes the company in the FAQ. "We also require businesses to agree they will not attempt to identify any person using this information, and that they will handle it in a secure manner, consistent with this policy."

AT&T is not the first wireless carrier to sell its customers' personal data. Last year, Verizon Wireless ticked off a lot of people when it announced its Precision Market Insights program, which sells supposedly anonymous data about customers' wireless behavior to marketers.

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