Apple strikes back at Google with iAd2010-04-09 10:06 by DanielaTags: Apple, Google, iAd
The growing rancor between Apple and Google has been generally fed by Google's attempt to outdo Apple's iPhone with its Android software. But now Apple is taking aim at Google's bread-and-butter-online advertising-with plans to introduce a mobile advertising platform called iAd along with the release of the iPhone OS 4.0 software later this summer. Apple's strategy is to give iPhone developers and corporate marketers a way to incorporate sophisticated and compelling ads in iPhone applications by essentially allowing them to build an application within an application. CEO Steve Jobs demonstrated several ads created using iAd, such as an ad for the upcoming Pixar film "Toy Story 3" that included trailers, games, and other content that could be accessed from a portion of the screen at the bottom of an application. Users probably aren't going to like it, but developers struggling to build businesses around free iPhone apps will. Corporations looking for better ways to reach potential customers will. And a new breed of firms specializing in marketing services around iAd will. Google put on a rosy face Thursday. "This is more evidence of how quickly mobile advertising is evolving and growing," it said in a statement primarily intended for the Federal Trade Commission lawyers potentially gearing up to block its $750 million acquisition of AdMob, a company Jobs acknowledged Thursday that Apple also tried to buy. Read more -here-
Post your review/comments
rate:
avg:
|