Microsoft rolls out One Big Windows strategy
2011-07-18 06:20 by Daniela
Tags: Microsoft, Windows, PC, tablet, smartphone
Microsoft is reportedly working on a new universal operating system, compatible with PCs, tablets, and smartphones. The company is likely preparing a common operating system "core" that will allow developers to build applications across multiple devices.
Andy Lees, president of Microsoft's Windows Phone Division said at Microsoft's Worldwide Partner Conference (WPC):
"At the core of the device itself it's possible to be common across phones, PCs, and TVs, and even other things, because the price drops dramatically. Then it will be a single ecosystem. We won't have an ecosystem for PCs, and an ecosystem for phones, one for tablets. They'll all come together. And just look at the opportunity here."
Microsoft's chief operating officer Kevin Turner said something similar:
"Our future at Microsoft is the ability to unify the ecosystems and the user experiences. It's the ability to enhance those ecosystems with great cloud services, so, when you think about the next release of Windows running across x86, ARM, system-on-a-chip, the opportunity to put Windows with an OS that is scalable across those platforms exists in a new and profound way. And where we go in the future of unifying these ecosystems is certainly going to be an exciting ride, but a big, big step forward is about to get made with Windows 8, and this is really important for you to understand."
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