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Microsoft promises to speed up the web with new image format

2010-10-01 11:12 by
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Microsoft has started pushing an alternative to the JPEG image format in a move which it says could speed up the web.

Most of the formats in general use are over a decade old, and the company says that they're consistently responsible for most of the latency users experience. Images make up about 65 percent of the bytes transmitted per web page, with lossy formats such as JPEG the worst offenders.

WebP, says Microsoft, improves matters considerably by using an image compressor based on the VP8 codec that Google open-sourced in May 2010.

"While the benefits of a VP8 based image format were clear in theory, we needed to test them in the real world," says product manager Richard Rabbat.

Read more -here-

 

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by Tristan - 2010-10-02 18:29
Microsoft, eh?

Did this site get hacked? I thought it was Google who introduced WebP.
by YARDofSTUF - 2010-10-04 11:41
Hah, nice typo.
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