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Global broadband subscription growth on the rise

2010-11-05 11:22 by
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Propelled by demand for high-speed Internet in China, worldwide broadband subscriptions should show a healthy jump for the third quarter, says research firm iSuppli.

The number of new broadband subscribers in the quarter is expected to rise by 5.8 percent to reach 16.5 million, according to figures released yesterday by iSuppli. That's a rally from the second quarter when the number of new subscribers actually dropped by 6.6 percent to 15.6 million. It also means the third-quarter numbers are catching up with the 16.7 million new subscribers captured in the first quarter of the year.

The latest increase in new broadband subscriptions should pave the way for even better results in the fourth quarter when iSuppli is projecting a 7.3 percent gain, to 17.7 million.

"Broadband subscriber additions declined in the second quarter because of normal seasonality as well as a poor performance in the North American market," Lee Ratliff, senior analyst for broadband and digital home at iSuppli, said in a statement. "However, Chinese consumers' insatiable demand for high-speed Internet is so high that it will cause subscriber numbers to rise again in the second half of the year."

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